BIO-TECH - Marci McCue

When I photographed Marci McCue and her family in Seattle for a BioTech campaign centered around a groundbreaking Multiple Sclerosis trial, what struck me immediately was the feeling inside their home. It felt calm. Close. Deeply connected.

Marci was warm, funny, open, and incredibly easy to be around. You could feel how much love existed within her family, not in a performative way, but in the quieter details that reveal who someone really is. At one point, she shared something I still can’t stop thinking about. Since her daughter first started school, Marci has photographed her in the exact same spot every single morning before school. Her daughter is now a senior in high school. I remember just sitting there thinking how beautiful that was. Not because it was grand or dramatic, but because it spoke so clearly to the kind of mother and person she is. Someone paying attention. Someone honoring time as it passes. Someone holding onto the everyday moments that eventually become our lives. That feeling carried through the entire shoot.

While the project centered around Multiple Sclerosis and the hope surrounding new medical treatments, what I found myself drawn to most were the human parts underneath it all. Family. Presence. Resilience. Love. Those are always the things I connect to most deeply as a photographer.

I feel incredibly grateful for the opportunity to photograph stories like this. Stories that remind us that behind every medical breakthrough, diagnosis, or treatment, there are real people simply trying to hold onto the people and moments they love most.